Why Is E-Commerce App Development Such A Favorite?

Have you ever thought of creating your own e-commerce app? With so much talk about “taking a business online”, I am sure you must not have missed this term.

With smartphone users increasing daily, people find it relatively easy to access stores and place orders online. Offline shopping hasn’t become useless, but online shopping has emerged as a blessing for those with a lack of time.

Since we focus on providing you relevant content, I thought, why not inform the readers about e-commerce, corresponding applications, development, and importance. Keep reading to know this ‘term’ better. I hope I can convince you, that e-commerce is indeed THE HOT THING and here to stay! Let’s get to business!

What is eCommerce?

e-Commerce stands for electronic commerce. It focuses on buying and selling goods and services over an electronic network, primarily the internet. Dr. Robert Jacobson coined this term and used it for the first time. It was enacted in 1984 through the Electronic Commerce Act of California.

It uses several technologies, for example — mobile technology, electronic data interchange, internet marketing, online transaction processing, etc. Interestingly, it is the largest sector of the electronics industry!

What is the need after all?!

There are many benefits of developing an e-commerce app for your venture. Don’t believe me? Please go through the following pointers and thank me later! These are the stars that attract users to e-commerce platforms:

1) better brand recognition

2) offers personalised shopping experience

3) seamless check-in and check-out

4) offers a plethora of options to customers

5) with AI, AR and VR being incorporated, the shopping experience is becoming better and more fun!

Types of e-Commerce applications?

Even if you have made up your mind to create a business application, it is highly important that you know about the basic types of such apps. Yes, they have types too! Knowing these types can help you devise better business strategies for your platform, decide on a target audience, define value propositions, plan expenditure, etc.

The following are the two broad types:

1) B2B e-commerce mobile app

B2B stands for business-to-business, and the goal here is to sell goods and services to other businesses. Basically, here, one business makes a transaction to another business. An example in this regard can be, company A providing raw materials to company B for output production.

2) B2C e-commerce mobile app

B2C stands for business-to-consumer and is the type of transaction that takes place between businesses and consumers, as the former sell products and services to the latter directly. Amazon, Walmart are examples in this regard.

B2C is different from B2B in shorter sales cycles, where a majority of purchases are made immediately.

Features your business app must have

An app is what its features make it. These features clearly establish what the application is for, what it offers, what it stands for, etc. There are obvious reasons to back the fact why developers and enterprises spend a decent amount of time deciding the features.

Without delaying things further, let us get to know about some of the most essential features that SHOULD be a part of your app:

• User profile
  Allow users to make a profile or provide a login option to place orders, track them and the history quickly. The same user account will enable the users to wish-list products and buy them later as well.
• User interface and App navigation
  An interactive and easy-to-use UI of an application makes it easy for users to explore it fully. This facile interaction between a user and an app makes it a fun experience too.
• Shopping cart for hassle free shopping
  The shopping cart feature lets users keep adding new products for checkout, while exploring other products to be further added in the cart. This feature also helps in enhancing an online shopping experience — something similar to adding things in our shopping cart in a superstore while traversing different alleys.
• Multiple payment methods
  This one has become a mandatory one. WHY? As almost all applications are providing different payment modes to customers to choose from. Whether a user chooses net banking, e-wallets, debit/credit cards, cash on delivery, or any other method, it is up to them. It is advisable that you should proffer different options to them from which, they can choose one.
• Real-time order tracking
  With this feature, user can track down their order in real-time. This one assures the user and provides options for correspondence with the customer care and the delivery valet. A must-have indeed!
• Simplified search for products
  Ensure that the platform you have built FOR the users lets them search the desired product with ease. You can make it better by adding filtering options, location and brand-based searches, etc.
• Feedback mechanism
  Allow users to leave feedback, likes or dislikes, etc., after they have received the product. This shouldn’t be a time-consuming and frustrating experience, as that might lead the customer to leave the feedback mid-way.
• Feedbacks by customers encourage new customers to buy products and helps build trust. This in turn, helps in garnering a broader user base.
• The surest way to have a vast clientele is to have as many positive ratings and reviews as possible. For that to happen, the most certain way is to ensure you deliver and satisfy your customers fully!

A few final words for the readers

Online business IS THE deal now! Even the set-ups operating offline are choosing to promote their businesses online — for multiple reasons.

Increased reach, more extensive clientele, increased sales, and more exposure are few advantages. Businesses require open-mindedness along with fervency and flexibility.

It is highly important to keep pace with the changing and evolving times and incorporate the newest techs and methods whenever the need be!

So, dear reader, if you have an idea for an app or a website for your business, don’t hesitate any longer! Take it online and increase your reach and business with e-commerce app development.

It is the surest way to garner a wide user base. Wouldn’t you like to have a clientele that is not confined to your local area but belongs to other regions too?! Get in touch with experts today!